The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. Docu filmmaker from Mumbai, India. . @trishlaostwal; trishla. Recommended articles Popular Now. By Trishla Ostwal . S. Recommended articles Popular Now. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. For some publishers, that’s playing out on their sites, but with more. trishla. How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. By Trishla Ostwal . By Trishla Ostwal & Catherine Perloff . PMC has seen a 46% increase in total revenue from first-party data year over year. In 2008, the global financial system was in shambles. By Trishla Ostwal . Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. To keep advertisers happy, the company plans. By Trishla Ostwal . . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. 2. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. Google. Follow. com; Trishla is an Adweek staff reporter covering tech policy. No one likes an uninvited guest showing up at a private party and snooping on every conversation. com; Trishla is an Adweek staff reporter covering tech policy. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. Some, including the U. The Markup Hottest in Tech. This button displays the currently selected search type. By Trishla Ostwal . trishla. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Trishla previously worked in digital advertising and social media analytics and switched to journalism. “I wasn’t what they. “I wasn’t what they were looking for. ostwal@adweek. Journalist and photographer based in New York. The agency that regulates nearly all communications companies in the U. ostwal@adweek. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Currently doing grad school things at Columbia Journalism School. By Trishla Ostwal . Journalist and photographer based in New [email protected] Trishla Ostwal. Recommended articles Popular Now. Recommended articles Popular Now. The ride-hailing app was recuperating from an embarrassing 2016 data breach. By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. ostwal@adweek. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Recommended articles Popular Now. By Trishla Ostwal. ostwal@adweek. By Trishla Ostwal . Trishla Ostwal. Announces Strategic. By Trishla Ostwal November 9, 2021 at 6:30 am Auroras are streamers of reddish or greenish light in the sky. Organic. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. By Trishla Ostwal . The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. S. Exclusive: BuzzFeed Inc. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Read More. Trishla Ostwal. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . She is a recent graduate of Columbia University School of Journalism. Back Submit. Some, including the U. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. —Trishla [email protected]. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. Exclusive: BuzzFeed [email protected]@adweek. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Trishla Ostwal Expand search. S. Now, numbers are emerging on how environmentally beneficial AI is. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. Journalist and photographer based in New York. The Sustainable Production Technologies Marketers Can Start Using Now . trishla. The Markup Hottest in Tech. The eighth week of the U. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. trishla. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. View Trishla Ostwal’s professional profile on LinkedIn. 12:00 PM - 1:00 PM . Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. In its annual report issued last Thursday, the social. More Data, More Problems. trishla. The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. Trishla Ostwal. This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. Trishla Ostwal 2w Report this post Report Report. By Trishla Ostwal . trishla. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. By Trishla Ostwal. com. ostwal@adweek. trishla. By Trishla Ostwal. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections. Trishla Ostwal/Meta. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. S. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. IAB. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . trishla. ostwal@adweek. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. Politics, Technology. By Trishla Ostwal 2020 was the year of life-altering global events. Recommended articles Popular Now. trishla. By Trishla Ostwal . This is the second time the tech giant has pushed back on the. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. The fifth week of the U. Newsmax Names Sharla McBride a Co-Host of Wake Up America. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. ostwal@adweek. Recommended articles Popular Now. S, U. Peacock. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. By Trishla Ostwal . Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. @trishlaostwal; trishla. Exclusive: BuzzFeed Inc. com; Trishla is an Adweek staff reporter covering tech policy. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. S. com; Olivia is Adweek's senior reporter specializing in. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. By Trishla Ostwal. California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. By Trishla Ostwal . By Trishla Ostwal December 6, 2021. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. The constant tug-of-war between the U. By Trishla Ostwal. When expanded it provides a list of search options that will switch the search inputs to match the current. ostwal@adweek. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. @trishlaostwal; trishla. Voice. Support science literacy this Giving Tuesday. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. Pink Card. trishla. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. 125 billion (€4. Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. By Trishla Ostwal . Recommended articles Popular Now. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. Adweek. Trishla Ostwal. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. Here are four ways you can promote a company anniversary. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. Recommended articles Popular Now. trishla. Back Submit. She will leave in the fall but will. Nidhi Upadhyaya. com; Trishla is an Adweek staff reporter covering tech policy. The hype surrounding Meta’s shiny new platform has met an awkward reality. trishla. More than 95,000 people reported about $770. It all began with a DM. More Info. Recommended articles Popular Now. m. K. @trishlaostwal; [email protected] Trishla Ostwal . Recommended articles Popular Now. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . By Trishla Ostwal . 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Back Submit. The policy. com; Trishla is an Adweek staff reporter covering tech policy. Accept Cookies. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. We would like to show you a description here but the site won’t allow us. February 13, 2023 09:00 AM. By Trishla Ostwal . 1:05 PM - 1:35 PM: Workshop. By Trishla Ostwal . ostwal@adweek. ostwal@adweek. trishla. By Trishla Ostwal . C. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. By Trishla Ostwal . With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. com. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. as Montana and Tennessee became the latest to pass comprehensive legislation. By Trishla Ostwal. Recommended articles Popular Now. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. By Trishla Ostwal . 18 billion, down from $1. Why Swifties Should Be More Than Just A Target Audience to Brands. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. By Trishla Ostwal . Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. A bipartisan bill to give Americans more control over their data has. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . and Associated Press wrote to leaders of the Senate. By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Dursun Aydemir/Anadolu Agency via Getty Images. ostwal@adweek. CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . Against the backdrop of this. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. This was nearly three years [email protected]@adweek. a centers globally. By Trishla Ostwal. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. By Trishla Ostwal & Catherine Perloff . —Trishla Ostwal. Twitter is taking advertiser concerns about brand safety more seriously. By Trishla Ostwal . For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal . Recommended articles Popular Now. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. S. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. Announces Strategic. Recommended articles Popular Now. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. By Trishla Ostwal . Recommended articles Popular Now. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. trishla. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. By Trishla Ostwal . Olivia Morley. ostwal@adweek. Elden Ring Hottest Game. Recommended articles Popular Now. trishla. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. com; Trishla is an Adweek staff reporter covering tech policy. v. com; Trishla is an Adweek staff reporter covering tech policy. Civil Rights Attorney, Michael Sussman submitted a letter to the U. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. S. (She/Her) Tech Policy Reporter, Adweek. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. U. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. 1mo Edited. A 2021. Meta Platforms Inc. For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. m. Brands yet to explore gen AI are confronted with a knowledge gap and. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. On Thursday at 8 a. Back Submit. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. By Mark Stenberg. Cathy Butler CEO, Organic. ostwal@adweek. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. NexTech. 3. By Trishla Ostwal U. S. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Trishla Ostwal 1w Report this post Report Report. Recommended articles Popular Now. By Trishla Ostwal. trishla. By Trishla Ostwal . S. The U. Google’s first hint that the third party cookie would depart its popular. S. Recommended articles Popular Now. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. —Trishla Ostwal.